On Valentine's Day...or 'How I Refuse To Yield To The Commercialization of Love"

I wake up this morning, check my cell phone, and I had a missed call from an unknown number at 07:16 AM.
A secret V-Day admirer ready to confess him/herself (hopefully the latter) after a long night of drinking?
Maybe.
A really awful time to call someone?
Certainly.

...so, here we are again.
14/02.
St. Valentine's Day.
The Big V.
I never got it. Why have a day to celebrate love?
..."Celebrate love"? Nay! More like indulge in supra-consumerism disguised in red.
I don't buy into it (no pun intended).
But come to think of it, the economy nowadays needs all the help it can get, so...

Why not name February 15th "Air We Breathe Day"? It's just as senseless.
Think about it.
We could pack up some air in cute red bubbles for people to give to each other (at let’s say 5 Euros a pop?...the oxygen bubbles would be crimson-colored, at 10 Euros) and you'd see cute couples everywhere taking in extra air every other breath...just because it's there. And that’s what we’d be celebrating.

My point? Everyday is a celebration of love. It's always there. Just like air. Why over-commercialize it once a year? Why not celebrate it all the time? Would your girl be any less surprised waking up to flowers and breakfast in bed on June 13th than February 14th?

And by the way, I hate to deconstruct the myth for you, but did you know there never even was a St. Valentine, per se?

I quote my friends from Wikipedia:

"The day was originally a pagan festival that was renamed after two Early Christian martyrs named Valentine.
Until 1969, the Catholic Church formally recognized eleven Valentine's Days.
The Valentines honored on February 14 are Valentine of Rome (Valentinus presb. m. Romae) and Valentine of Terni (Valentinus ep. Interamnensis m. Romae).
No romantic elements are present in the original early medieval biographies of either of these martyrs.
By the time a Saint Valentine became linked to romance in the fourteenth century, distinctions between Valentine of Rome and Valentine of Terni were utterly lost.”

-G-